New Amsterdam Vodka wanted to find a way to become part of the cultural conversation with Spotify listeners and drive consideration towards their product in a way that felt genuine.
The Idea in a Nutshell:
To be one of the brands to launch a ‘first’ in audio content experience with ‘Ebb & Flow’: a podcast about the hustlers, dreamers and doers in the world of hip hop and R&B and how their careers came to be.
As the number of podcast listeners continues to rise, and with the ubiquity of connected devices and smart speakers, a high percentage of content is consumed through audio. By pioneering and championing the world of audio, Spotify can offer brands unique opportunities to be part of a new emerging space that shows no signs of slowing down.